With the start of every new year comes the opportunity to resolve to do things differently to, and possibly better than, the year before. Being January, and keeping with the theme of the last post (EDF Energy TV commercial), I was interested to discover that EDF Energy have done some research into new year's resolutions and found that 'green' resolutions are more popular than giving up smoking in 2008!
So popular is the desire to be more green, that it came in a competitive third place on most people's lists, just behind the usual favourites: get fit and lose weight.
The top ten green resolutions of 2008 as published on the EDF Energy site include:
1. Recycle household waste 62.4%
2. Turn the lights off when not in the room 60.1%
3. Reuse and recycle plastic shopping bags 59.1%
4. Turn off electrical appliances rather than leaving them on standby 56.8%
5. Turn off taps while brushing teeth 53.6%
6. Boil only enough water needed instead of filling up the kettle 52.8%
7. Install energy saving light bulbs 48.9%
8. Buy local food 43.6%
9. Start composting 28.5%
10. Walk or cycle to work 25%
Obstacles standing in the way of achieving these goals boil down to concerns about not having enough time (to be green), money (to go green) or information (to act on green).
It's great to see a brand supporting the cause and using their advertising pounds to talk about it.
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