We received a great greenspot recently from a member of our community about a new concept for galvanising consumer power to effect change. Carrotmob was started in the US and aims to reward companies prepared to commit to more sustainable ways of doing business, by encouraging Carrotmob's database of consumers to buy the company's products.
Carrotmob hightlights the effectiveness of finding positive ways of expressing our power as consumers. As the founder Brent Shulkin says: 'We can harness the buying power of the casual consumer. We can get businesses to make environmental decisions. And we can do it with the carrot.... Not the stick'.
This video shows the success of their first campaign at a general store in San Francisco. Hope they are able to continue the good work.
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