Is being 'Green' officially mainstream?

With more obvious individual benefits and a lower price point, food and drink has been an easy access point into the ethical market for the consumer. Last year saw this market broaden into the mainstream with ethical sales now accounting for 5.1% of the UK’s total food and drink sales.
We are already seeing a similar trend in ethical clothing, product and homeware design.  On the back of extensive media interest and coverage, sales of Fairtrade and organic clothing grew by an astonishing 79% last year and given the recent increase in high street ethical options this is likely to gain further momentum.
Fewer people are likely to switch bank accounts to a more ethical alternative or purchase a hybrid car as these things require far more personal and financial commitment and are thus more difficult changes to adopt. But as innovation in these areas continues, brands offer broader product lines, options grow and alternatives increase, even these high involvement areas are likely to see growth.